Extensive hands-on experience, problem-solving at the core.
Analysis
99%
Key strengths and specialisation:
- Tax disputes resolution
- Risks management, including tax risks
- Tax review on the entities and provide advice
- Business planning
Biography
Ms Ada Chen is a Senior Chartered Accountant in Australia and New Zealand. She has lived in New Zealand for over twenty years. She completed her undergraduate degree in Accounting in Auckland. She then pursued a course in Risk Management in New South Wales, gaining an in-depth understanding of the local business environment.
Ada's professional career began in an accounting firm, where she built a solid foundation and gained extensive experience. She later transitioned into a Chief Financial Officer (CFO) role at a major local enterprise, overseeing the company's financial operations. In this key role, Ada led multiple restructuring, merger, and resource optimisation projects, improving financial management efficiency and driving the company's strategic transformation, laying a solid foundation for long-term development.
One of the most unique aspects of Ada’s career was her 10-year tenure as a Senior Tax Investigator at the New Zealand Inland Revenue Department. This invaluable hands-on experience gave her insights into New Zealand’s tax policies and regulations. Armed with this knowledge, she has dedicated herself to helping taxpayers fully understand and comply with the tax system, effectively mitigating risks and continually optimising tax strategies for more efficient tax planning.
In 2021, Ada founded DC Chartered Accountants. Leveraging her outstanding professional skills and extensive industry experience, the firm quickly earned the trust of both local and international clients. DC Chartered Accountants has successfully provided a wide range of services and consulting for several multinational companies, from initial setup to operational and financial matters, focusing on precise tax planning and efficient financial and tax solutions.
While Ada is known for her pragmatic and rigorous work approach, she maintains an optimistic and cheerful outlook daily. In managing her career, she values time spent with family and friends. She has a passion for history and a keen appreciation for art and is committed to giving back to society through charitable work.
Ada firmly believes that maintaining a positive attitude and treating others sincerely are the keys to success. Her exceptional expertise helps clients navigate complex business environments, embrace change, achieve sustainable growth, and enhance financial flexibility. She guides them to move forward steadily in an ever-changing world and achieve lasting success.
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